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Internet marketing and search engine optimization are somewhat different, although companies that do one generally do the other as well.  Internet marketing or online marketing refers to the marketing of your Web site on the Internet through pay-per-click ads, banner ads, ezine articles, etc.  Search Engine Optimization (SEO), on the other hand, is accomplished by adding content on your Web site that search engines like Google and Yahoo! use to rank your site in search results.

The most common form of online marketing is pay-per-click advertising.  These types of ads can be purchased on Google, Yahoo!, Business.com, and many others.  When purchasing an ad, you indicate how much you are willing to spend for a click to your Web site.  Your ad is then displayed throughout the Internet in sponsored ad sections, such as those on the right side of Google search results. 

Ezine and enewsletter ads are also popular types of online advertising; however, instead of clicks, you will generally pay for the number of impressions or recipients of your ad.  This model, as well as banner ads, are typically much more expensive and the ROI is not as easily calculated.  While these forms of ads are good for branding, which can help your business grow over time, pay-per-click advertising can be much better at turning Web site browsers into revenue.

Search engine optimization (SEO) involves more than just adding relevant content on your Web site.  When ranking your site, search engines look for relevant industry keywords in content, meta tags, hyperlinks, headings and sub-headings.  Links to your site from other Web sites is also valued. 

While SEO may seem like something anyone with a command of the written word and industry knowledge can accomplish, it's much more complicated than you might think.  You see, the rules are always changing.  If the search engines made it easy, every page would need to be ranked number one.  So they constantly change the rules for what is considered relevant and valuable.  For this reason, most Web site owners are better served by hiring a professional who will always know the latest tricks and techniques for getting your site ranked high in search results.

Even though Internet marketing and search engine optimization can be done by Web site owners, it is probably a much better use of time and money to hire a professional.  As the adage goes, do what you do best and pay someone else to do the rest.  So if you're ready to increase traffic to your Web site, contact us now.