Newspaper Paywalls

Newspaper industry narrowed revenue loss in 2013 as paywall plans increased

The newspaper industry narrowed its total revenue loss in 2013 to 2.6 percent, the best performance since 2006, according to figures released by the Newspaper Association of America.

As suggested by earlier year-end reports from public companies, daily and Sunday print advertising revenues were down 8.6 percent and total advertising revenues down 6.5 percent.

However, circulation revenues grew for the second consecutive year, up 3.7 percent in 2013 compared to a 5 percent increase in 2012. That was driven by continued adoption of paywall plans, now at more than 500 of the roughly 1,400 dailies.

Total revenue for the industry stands at $37.59 billion compared to $38.60 billion in 2012. Of that, $10.87 billion comes from circulation.

The results underscore the thesis of former NAA Chairman Jim Moroney, publisher of The Dallas Morning News, and others that new revenue streams apart from traditional advertising and circulation are becoming a key element of financial  improvement.

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